BATTLE M.A.X.(R) Backyard Paintball

[Junkie]

STOUGHTON, Mass., Aug. 21 /PRNewswire/ -- Franklin Sports Inc., a leader in youth sports, family games and team sports, has launched its RIVAL FORCE® brand and its innovative BATTLE M.A.X.® backyard paintball game and equipment in major U.S. retailers, with unique marketing partnerships and a dedicated website, http://www.rivalforce.com.

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The BATTLE M.A.X.® product line will debut in select U.S. retailers including Academy Sports, Sports Authority, http://www.sportsauthority.com, Kmart and leading paintball pro shops. Additional retailers will be added in time for the 2006 holiday shopping season and for the spring of 2007.

The BATTLE M.A.X.® experience replicates the excitement of the fast growing action sport of paintball for kids age 9 and above with the first high-performance SCEPTOR® series marker (always sold with a full face paintball mask which meets ASTM F1776) and allows players to build their own battlefields and stage their own games. The SCEPTOR® series marker features a self-contained pump action air pressure mechanism and an innovative barrel design engineered to shoot reusable low-impact FOAM-SHOT(TM) balls accurately beyond 50 feet and is capable of firing 100 plus feet depending on conditions, with less velocity and impact than an authentic paintball. Players can load the foam balls with washable, non-toxic projectile paint to simulate paintball splatter, or balls can be used without paint for cleaner play.

Franklin Sports has begun its marketing of the BATTLE M.A.X.® brand with two unique partnerships designed to raise awareness and to demonstrate how the BATTLE M.A.X.® game is played.

Verizon Wireless selected the BATTLE M.A.X.® game as the key component to their interactive promotion area in the Dew Festival Village at the Dew Action Sports Tour. Verizon Wireless' BATTLE M.A.X.® demo visits all five cities on the Dew Action Sports Tour, which is held from June to October and televised on NBC. The program allows Verizon Wireless to interact with action sports fans in each of these markets as part of its interactive "Capture The Phone" challenge and gets kids to experience the BATTLE M.A.X.® game. Franklin Sports hopes to add additional corporate partners who are interested in incorporating the BATTLE M.A.X.® experience into interactive booths at sports events and festivals.

In addition, Franklin Sports has developed a multi-marketing platform with Sports Illustrated KIDS that includes the creation of an online simulated version of the BATTLE M.A.X.® game that can be played at http://www.rivalforce.com or http://www.sikids.com/bestshot. The simulation game is designed to introduce and attract today's youth and active gamers to the BATTLE M.A.X.® line. Additional details on Franklin Sports' BATTLE M.A.X.® partnerships will be announced shortly.
"As we begin our initial rollout into select retailers, the goal for us is to support the launch for the BATTLE M.A.X.® game and equipment with grassroots initiatives and online components with viable brands and partners who appeal to our target demographic. Additional support will come through advertising and other marketing initiatives that will be launched as we continue to add retailers in advance of the holiday shopping season," said Bill Best, Director of New Business Development at Franklin Sports and the creator of the BATTLE M.A.X.® game.

About Franklin Sports: Franklin Sports Inc., founded in 1946 and based in Stoughton, Mass., is a leading maker of sporting goods products and offers creative and innovative products for all who enjoy sports -- from professional athletes to kids who aspire to be their best.

In the 1980s, Franklin Sports designed an innovative batting glove that offered the superior fit, feel and performance required by the world's finest hitters. The Franklin Sports Batting Glove is the Official Batting Glove of Major League Baseball and the choice of the majority of MLB players.

Franklin Sports has products licensed by the NFL, MLB and NHL. A leader in sporting goods, Franklin Sports has a long heritage in being associated with top athletes including Joe Namath, Sugar Ray Leonard, Herschel Walker and Mike Schmidt. In 2005, Franklin Sports launched the RIVAL FORCE® brand to establish a presence and develop the next innovations in action and alternative sports.

To learn more about the BATTLE M.A.X.® game, go to http://www.rivalforce.com.

[drewcif]

i saw these when i was out in new mexico....man how cool would i be to go play with one of these?

[Volcano]

Originally Posted by drewcif

i saw these when i was out in new mexico....man how cool would i be to go play with one of these?

Probably not very...

The plastic body seems to be just screamming "lawsuit". (Pressurized systems are not a place to go cheap on materials)

[Rasta]

Is it me? Are these guns starting to look way too much like toys?

[CaptainMorgan]

HELL, I thought it was a new SUPER SOAKER...............

[warpedx]

When is PlaySkool coming out with theirs?